Table of Contents
- How Much Does a Wedding Dress Cost on Average? — see section 1
- Wedding Dress Prices by Style and Designer — see section 2
- Factors That Affect Wedding Dress Cost — see section 3
- Average Wedding Dress Cost by State — see section 4
- Wedding Dress Alterations: Average Cost Breakdown — see section 5
- Budget-Friendly Wedding Dress Options — see section 6
- Hidden Costs to Factor Into Your Bridal Budget — see section 7
- FAQs About Wedding Dress Pricing — see section 8
Your wedding dress is one of the most meaningful purchases you will ever make. It is also one of the most researched. If you have found yourself searching "average wedding dress cost" at midnight, you are far from alone. Understanding what brides actually spend helps you set a realistic budget and shop with confidence.
The average wedding dress cost in 2025 ranges from $1,900 to $2,500 for most American brides, according to The Knot 2024 Real Weddings Study. However, that single number only tells part of the story. Your final spend depends on where you live, which designer you choose, and how much customization you need.
This guide breaks down exactly what influences wedding dress prices, what brides pay in different states, and how to budget for the full picture: including alterations and hidden costs most brides forget.
How Much Does a Wedding Dress Cost on Average?
The national average wedding dress cost sits at approximately $2,000 as of early 2025. This figure comes from The Knot's annual survey of over 10,000 couples and represents the median spend—meaning half of brides spent more and half spent less.
That $2,000 figure is just the average, though, not the ceiling. When you’re scrolling Vogue Weddings or pinning Berta and Elie Saab gowns, you’re often looking at dresses that can run well into the $10,000–$20,000+ range, and some couture pieces go far beyond that. It can be really fun to book an appointment, sip the prosecco and try on a five‑figure gown just for the experience — and if that designer dress is the one and it’s comfortably in your budget, absolutely go for it. But it’s just as important to know that you don’t have to spend the equivalent of a house deposit to feel like “that bride.” There are designers and small brands creating dresses with that $20k‑dress energy, using beautiful fabrics and thoughtful construction, at a fraction of the cost, so you get the look and the feeling without feeling like you’ve sacrificed a limb to pay for it.
Here is how the average breaks down:
|
Spend Category |
Percentage of Brides |
Typical Range |
|
Under $1,000 |
22% |
$200–$999 |
|
$1,000–$2,000 |
35% |
$1,000–$1,999 |
|
$2,000–$4,000 |
28% |
$2,000–$3,999 |
|
$4,000–$7,000 |
10% |
$4,000–$6,999 |
|
Over $7,000 |
5% |
$7,000+ |
It is worth noting what this average typically includes: the gown itself, purchased from a bridal boutique or retailer. It usually does not include alterations, accessories, undergarments, or preservation. Those additional costs can add $500 to $1,500 to your total bridal attire budget.
Compared to five years ago, wedding dress prices have increased roughly 15–20%. Supply chain challenges, rising fabric costs, and increased demand for customization have all contributed. The good news is that more options exist today across every price point than ever before.
Explore our wedding dress collection
Wedding Dress Prices by Style and Designer
Not all wedding dresses carry the same price tag. The designer name, silhouette complexity, and retail channel all influence what you pay.
Wedding Dress Price Tiers
|
Price Tier |
Range |
What to Expect |
Example Brands |
|
Budget |
Under $500 |
Online retailers, simple silhouettes, polyester blends, limited customization |
Lulus, ASOS Bridal, Amazon Bridal |
|
Affordable |
$500–$1,500 |
Quality construction, popular silhouettes, some customization options |
David's Bridal, Azazie, BHLDN, Cocomelody |
|
Mid-Range |
$1,500–$3,000 |
Designer quality, premium fabrics, extensive size ranges, made-to-order |
Maggie Sottero, Stella York, Essense of Australia, Rebecca Ingram |
|
Designer |
$3,000–$6,000 |
Established bridal houses, intricate detailing, luxury fabrics, brand prestige |
Pronovias, Justin Alexander, Allure Couture, Martina Liana |
|
Luxury |
$6,000+ |
Couture construction, exclusive designs, celebrity designers, bespoke options |
Vera Wang, Monique Lhuillier, Oscar de la Renta, Galia Lahav |
Why Silhouette Affects Price
The shape of your dress directly impacts its cost. A ballgown requires significantly more fabric than a sheath dress—sometimes three to four times as much material. Mermaid and fit-and-flare styles demand precise construction and more complex pattern-making, which adds labor costs.
Here is a general silhouette cost comparison within the same brand:
|
Silhouette |
Relative Cost |
Why |
|
Sheath/Column |
$ |
Minimal fabric, simple construction |
|
A-Line |
$$ |
Moderate fabric, versatile construction |
|
Fit-and-Flare |
$$$ |
Precise fitting, structured bodice |
|
Mermaid/Trumpet |
$$$ |
Complex construction, fitted throughout |
|
Ballgown |
$$$$ |
Maximum fabric, structured underpinnings |
Factors That Affect Wedding Dress Cost
Understanding what drives wedding dress prices helps you make informed trade-offs. Here are the seven primary factors that determine what you pay.
1. Fabric Quality and Type
Fabric is often the single largest cost component. Natural fibers and specialty materials command premium prices.
|
Fabric |
Cost Level |
Characteristics |
|
Polyester satin |
$ |
Affordable, durable, less breathable |
|
Tulle |
$–$$ |
Lightweight, layering-friendly |
|
Crepe |
$$ |
Elegant drape, minimal shine |
|
Mikado |
$$–$$$ |
Structured, photography-friendly |
|
Silk satin |
$$$ |
Luxurious feel, beautiful movement |
|
French lace |
$$$$ |
Intricate detailing, premium craftsmanship |
|
Italian silk |
$$$$ |
Superior quality, exceptional drape |
2. Construction Complexity
A dress with ten bones in the bodice costs more to produce than one with four. Built-in cups, multiple lining layers, and hand-sewn beading all add to production time and cost.
3. Train Length
A chapel-length train adds fabric and construction complexity. A cathedral train can add $200–$500 to the base price compared to a sweep train.
4. Brand Premium
Designer names carry markup for brand equity, marketing costs, and perceived prestige. A virtually identical dress construction might cost $1,200 from an emerging brand and $3,500 from an established house.
5. Customization Options
Made-to-measure sizing, color changes, neckline modifications, and sleeve additions all incur additional fees. Expect to pay $100–$500 for standard customizations.
6. Retail Channel
Bridal boutiques have higher overhead than online retailers. You pay for the experience, personalized service, and try-on appointments. Online shopping eliminates those costs but requires you to manage fit on your own.
7. Timeline
Rush orders carry fees—sometimes 20–30% of the dress price. Conversely, sample sales and trunk shows can save you 40–70% on designer gowns.
Average Wedding Dress Cost by State
Where you shop matters. Bridal boutique pricing, cost of living, and local competition all influence regional averages.
Regional Wedding Dress Cost Comparison
|
Region |
Average Cost |
Cost Factors |
|
Northeast (NY, NJ, MA, CT) |
$2,500–$3,200 |
High cost of living, designer boutique concentration |
|
West Coast (CA, WA, OR) |
$2,200–$2,800 |
Major metro pricing, fashion-forward market |
|
Southeast (FL, GA, NC, SC) |
$1,800–$2,300 |
Competitive market, year-round wedding season |
|
Midwest (IL, OH, MI, MN) |
$1,600–$2,100 |
Lower overhead costs, value-focused market |
|
Southwest (TX, AZ, NV) |
$1,700–$2,200 |
Growing market, mixed urban/rural pricing |
|
Mountain West (CO, UT) |
$1,800–$2,400 |
Destination wedding influence, outdoor-style focus |
State-Specific Highlights
The average wedding dress cost in California runs approximately $2,400, with Los Angeles and San Francisco boutiques averaging 15–20% higher than the state average. New York brides spend an average of $2,800, though Manhattan boutiques routinely price 30–40% above national averages.
Texas offers some of the most competitive pricing in the country, with Dallas and Houston averaging $1,900—close to the national average despite being major metropolitan areas. Florida's year-round wedding season creates strong competition, keeping the average around $2,000.
If you live in a high-cost area but want to save, consider shopping in neighboring states or online retailers that ship nationwide.
Wedding Dress Alterations: Average Cost Breakdown
Here is a truth most bridal magazines gloss over: almost every wedding dress requires alterations. Even if you order your correct size, gowns are designed for a standardized body shape that rarely matches any individual perfectly.
Budget an additional $400–$800 for alterations on top of your dress purchase price. Complex gowns or extensive modifications can push this to $1,000 or more.
Alteration Cost by Service
|
Alteration Type |
Average Cost |
Timeline |
|
Hemming (simple) |
$150–$250 |
2–3 weeks |
|
Hemming (layered/lace) |
$250–$400 |
3–4 weeks |
|
Taking in bodice |
$100–$200 |
2–3 weeks |
|
Letting out bodice |
$75–$150 |
2–3 weeks |
|
Taking in waist |
$80–$175 |
2–3 weeks |
|
Bustle addition |
$75–$175 |
1–2 weeks |
|
Adding cups or boning |
$50–$125 |
1–2 weeks |
|
Sleeve shortening |
$50–$100 |
1–2 weeks |
|
Sleeve addition |
$150–$350 |
3–4 weeks |
|
Strap adjustment |
$30–$75 |
1 week |
|
Full custom fitting |
$500–$800+ |
6–8 weeks |
Alteration Timeline
Some of us want to feel our absolute best on our big day, and for some, that does mean hoping to lose a few pounds — no shame, no judgment, just being real about it. With that in mind, aim for two to three fittings, starting about eight to twelve weeks before your wedding, and try to schedule your first fitting once you’re close to your goal weight and have your wedding shoes sorted so the seamstress can get your hem just right.
But lovelies, it’s so important to say this out loud: your body is not the problem, and it doesn’t have to shrink, or grow, to deserve a dress. The goal isn’t to change yourself to fit the dress; it’s to find a dress that fits you, holds you, and makes you feel like the main character exactly as you are right now.
Most alterations require two to four weeks between fittings. Rush alterations are possible but typically carry 50–100% surcharges.
Budget-Friendly Wedding Dress Options
A beautiful wedding dress does not require a luxury budget. Here are proven strategies brides use to find stunning gowns at accessible prices.
Sample Sales and Trunk Shows
Bridal boutiques hold sample sales to clear floor models, typically offering 40–70% off retail. Trunk shows bring designer collections to local boutiques, often with 10–15% discounts and customization incentives. Follow local boutiques on social media for announcements.
Online Retailers
Direct-to-consumer brands eliminate boutique markup.
Secondhand and Consignment
Pre-owned wedding dresses—often worn only once—sell for 30–70% below retail. Stillwhite, Nearly Newlywed, and Poshmark are trusted marketplaces. Many dresses still have tags attached.
Off-the-Rack and Separates
Some brides skip the bridal industry entirely, finding elegant options at department stores, evening wear boutiques, or by pairing a beautiful skirt with a formal top. White and ivory evening gowns can cost 50–75% less than equivalent bridal designs.
Small Businesses
Yes, we do exist! The small, slightly harder‑to‑find designers who aren’t splashed all over billboards but are quietly making beautiful gowns at much gentler prices. You might have to dig a little deeper on the internet, but there are independent designers out there, like me, creating dreamy dresses with gorgeous materials for a fraction of big‑brand costs.
How do we pull off this little bit of magic? Simple: we’re different. We’re online‑only, which means no glossy flagship storefronts eating up the budget, and that saves a huge amount on overheads. Instead, we pour our time, money, and energy into quality fabrics and thoughtful craftsmanship, so you’re not paying for a chandelier in a boutique; you’re paying for a dress that’s been made with care just for you. Our Hengrave and Hopetoun have stolen a few bridal hearts!
Hidden Costs to Factor Into Your Bridal Budget
Your dress price tag is just the starting point. Smart brides budget for the complete picture.
The True Cost of Wedding Attire
|
Item |
Cost Range |
Notes |
|
Wedding dress |
$1,000–$3,000 |
Average range for most brides |
|
Alterations |
$400–$800 |
Nearly always required |
|
Undergarments |
$50–$200 |
Strapless bra, shapewear, specific styles for your dress |
|
Veil |
$100–$400 |
Cathedral length costs more |
|
Headpiece/accessories |
$50–$300 |
Tiara, hair comb, jewelry |
|
Wedding shoes |
$75–$250 |
Comfort matters for a long day |
|
Steaming/pressing |
$50–$150 |
Often needed after storage and transport |
|
Dress preservation |
$200–$500 |
Professional cleaning and archival boxing |
|
Bridal emergency kit |
$25–$75 |
Safety pins, stain remover, sewing kit |
Total Budget Calculation
A bride purchasing a $2,000 dress should budget approximately $3,000–$3,500 for complete wedding attire. This 50–75% buffer accounts for the items above plus unexpected additions.
Consider bridal insurance for high-value gowns. Policies typically cost $50–$150 and protect against damage, theft, or vendor issues.
FAQs About Wedding Dress Pricing
How much does the average wedding dress cost in the United States?
The average wedding dress cost in the United States is approximately $2,000 as of 2025, according to The Knot Real Weddings Study. However, this varies significantly by region, with brides in New York and California averaging $2,500–$3,200 and Midwest brides averaging $1,600–$2,100.
How much should I budget for wedding dress alterations?
Budget $400–$800 for wedding dress alterations, though complex gowns or extensive modifications can exceed $1,000. Common alterations include hemming ($150–$400), bodice adjustments ($100–$200), and bustle addition ($75–$175). Nearly every bride requires some alteration regardless of ordering the correct size.
Why do wedding dresses cost so much?
Wedding dress prices reflect fabric quality, construction complexity, labor-intensive details like beading and lacework, designer brand premiums, and specialty retail overhead. A single gown may require 20–40 hours of skilled labor to construct. Natural fabrics, hand-sewn embellishments, and custom sizing all add to production costs.
What is the cheapest way to buy a wedding dress?
The most affordable wedding dress options include sample sales (40–70% off retail), secondhand marketplaces like Stillwhite or Nearly Newlywed (30–70% off), online retailers like Anthropologie Bridal, Lulus, Meshki, ASOS ($100–$600), and non-bridal evening gowns from department stores. Brides who shop 12–18 months ahead have the most options and negotiating power.
Is it worth spending more on a wedding dress?
The value of a higher-priced wedding dress depends on your priorities. Premium fabrics photograph better and feel more luxurious. Designer construction often means better fit and durability. However, many affordable options offer beautiful results. The right dress is one that makes you feel confident within a budget that does not cause financial stress.
Think of your dress budget as a foundation: alterations, accessories, and preservation are the finishing touches that complete the picture. Knowing the true average wedding dress cost empowers you to shop confidently, whether you spend $500 or $5,000.
The perfect dress exists at every price point. What matters most is how you feel when you wear it.
Start your dress search today - Browse our complete collection
For informational purposes only. Prices reflect 2025 industry averages based on data from The Knot, WeddingWire, and Brides.com. Actual costs may vary by retailer, region, and availability. Please contact individual boutiques or check current listings for the most accurate pricing.